Setup & Installation
Or with the ClawHub CLI, for registry-managed skill folders outside a full OpenClaw workspace:
Version History
Version 3.0.0 of competitor-analysis introduces major enhancements and expanded resources for actionable SEO intelligence. - Added reference templates and a sample example report to guide analyses. - Expanded metadata, trigger keywords, and tags for improved discoverability and integration. - Enhanced compatibility with new SEO tool integrations (such as AHREFS API) and broader platform support. - Streamlined and clarified instructions for each core analysis step. - Linked detailed analysis frameworks via new references/analysis-templates.md for consistent competitive benchmarking.
What This Skill Does
Analyzes competitor SEO and GEO strategies across keyword rankings, content approaches, backlink profiles, and AI citation patterns. Works with connected SEO tools for automated data collection, or with manually provided URLs and metrics. Outputs a structured report with identified gaps and a prioritized action plan.
Combines keyword, content, backlink, technical, and AI citation analysis into one workflow instead of running separate audits for each dimension.
When to use it
- Finding keywords a competitor ranks for that your site doesn't
- Understanding why a rival site outranks you for a target keyword
- Identifying which content formats drive the most traffic for competitors
- Discovering backlink sources that link to multiple competitors but not you
- Checking how a competitor gets cited in AI-generated answers
Example Workflow
Here's how your AI assistant might use this skill in practice.
User asks: Analyze why competitor.com ranks #1 for 'project management software'
- 1Collects competitor domain metrics including estimated traffic, domain authority, and top-ranking pages
- 2Identifies keywords driving competitor rankings with position, volume, and intent breakdown
- 3Audits top-performing content for format, word count, and structural patterns
- 4Reviews backlink profile for high-authority referring domains and link acquisition patterns
- 5Tests how the competitor appears in AI responses for related queries
Structured report with competitive landscape table, keyword gap list, content strategy observations, backlink opportunities, and a prioritized short and long-term action plan