Setup & Installation
Or with the ClawHub CLI, for registry-managed skill folders outside a full OpenClaw workspace:
Version History
v2.1.1: optimization, reference splits
What This Skill Does
Covers product marketing frameworks for positioning, go-to-market planning, competitive analysis, and product launches. Implements April Dunford's positioning methodology alongside structured workflows for ICP definition, battlecard creation, and international market entry. Produces ready-to-use deliverables: positioning statements, battlecard documents, launch plans, and sales enablement assets.
Bundles April Dunford positioning, ICP scoring, competitive battlecards, and launch playbooks into one workflow instead of requiring separate frameworks or consultants for each.
When to use it
- Writing a positioning statement for a new SaaS product
- Building competitive battlecards before a sales cycle
- Defining ICP and buyer personas for a Series A company
- Planning a tiered product launch with a week-by-week checklist
- Mapping GTM strategy for entering a new international market
Example Workflow
Here's how your AI assistant might use this skill in practice.
User asks: Help me position my B2B workflow automation product against competitors
- 1Lists competitive alternatives across three tiers: direct competitors, adjacent solutions, and status quo
- 2Isolates unique product attributes not shared by alternatives
- 3Maps each attribute to specific customer value and identifies which buyer persona cares most
- 4Selects a market category and frames timing with relevant trends
- 5Outputs a completed positioning statement and messaging hierarchy
A positioning statement using the FOR/WHO/IS A/THAT/UNLIKE/OUR PRODUCT template, plus a messaging hierarchy with headline, subhead, benefit bullets, and proof points