Setup & Installation
Or with the ClawHub CLI, for registry-managed skill folders outside a full OpenClaw workspace:
What This Skill Does
Applies the Jobs-To-Be-Done framework to any product or feature. Breaks down customer motivation into functional, emotional, and social dimensions, then identifies underserved jobs and real competitive alternatives.
Feature-level feedback tells you what users want, but JTBD reveals why they want it, which is what actually drives product decisions and positioning.
When to use it
- Finding why users sign up but never activate
- Writing positioning copy that matches actual customer goals
- Deciding which feature requests to prioritize
- Preparing a product strategy or investor pitch
- Understanding why customers switch to a competitor
Example Workflow
Here's how your AI assistant might use this skill in practice.
User asks: Why do people buy our project management tool?
- 1Identifies distinct user types such as freelancer, team lead, and executive
- 2Writes a job statement for each: 'When [situation], I want [motivation], so I can [outcome]'
- 3Maps functional, emotional, and social dimensions for each job
- 4Lists alternatives customers might use if the product did not exist
- 5Rates each job as Critical, Important, or Nice-to-have based on frequency and underservice
Structured JTBD analysis per user type with job statements, three-dimensional motivation breakdown, competitive alternatives, and a prioritized list of underserved jobs