LaunchKit · 2026
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brw-linkedin-authority-builder

Build a LinkedIn content system for thought leadership.

0
492 downloads
by @brianrwagner

Setup & Installation

openclaw skills install @brianrwagner/brw-linkedin-authority-builder

Or with the ClawHub CLI, for registry-managed skill folders outside a full OpenClaw workspace:

npx clawhub install brw-linkedin-authority-builder

What This Skill Does

Covers LinkedIn content strategy from positioning to weekly posting rhythm. The skill gathers context about your expertise, audience, and goals, then produces a complete strategy doc with headline copy, content pillars, post templates, and engagement tactics.

Provides specific post templates, content ratios, and a ready-to-follow weekly schedule instead of generic advice about posting more.

When to use it

  • Writing a stronger LinkedIn headline after a career pivot
  • Defining content pillars for a founder attracting inbound leads
  • Building a weekly posting schedule as a freelance consultant
  • Planning the first 5 posts for a new thought leadership account
  • Setting up a daily commenting routine to grow a professional network

Example Workflow

Here's how your AI assistant might use this skill in practice.

INPUT

User asks: I'm a UX designer trying to get more inbound consulting leads on LinkedIn. Where do I start?

AGENT
  1. 1Asks the user about their expertise, target audience, goals, and current LinkedIn activity
  2. 2Drafts a one-liner positioning statement and an optimized LinkedIn headline
  3. 3Defines 3-5 content pillars matched to the user's expertise and audience
  4. 4Builds a weekly posting schedule with a format and pillar assigned to each day
  5. 5Generates five post ideas with hooks tailored to the user's positioning
OUTPUT

A complete LinkedIn strategy doc with headline, positioning statement, content pillars, weekly schedule, five post ideas, and an engagement plan