LaunchKit · 2026
Back to Skills

abm-outbound

Multi-channel ABM automation that turns LinkedIn URLs.

2
2.6k downloads
by @dru-ca

Setup & Installation

openclaw skills install @dru-ca/abm-outbound

Or with the ClawHub CLI, for registry-managed skill folders outside a full OpenClaw workspace:

npx clawhub install abm-outbound

What This Skill Does

Automates multi-channel account-based marketing outreach starting from LinkedIn profile URLs. Scrapes profiles via Apify, enriches contact data with Apollo, retrieves mailing addresses via Skip Trace, then pushes contacts into coordinated email sequences, LinkedIn touchpoints, and handwritten letter campaigns through Scribeless.

Combining email, LinkedIn, and physical mail in a single automated pipeline increases reply rates compared to single-channel outreach, and the handwritten letter differentiates against competitors using email-only sequences.

When to use it

  • Building outbound campaigns from Sales Navigator exports
  • Reaching C-suite prospects across email, LinkedIn, and physical mail simultaneously
  • Automating personalized letter sends timed around email follow-ups
  • Enriching a raw LinkedIn URL list with verified emails and phone numbers
  • Running coordinated 14-day multi-touch sequences for high-value accounts

Example Workflow

Here's how your AI assistant might use this skill in practice.

INPUT

User asks: run outbound on these 50 LinkedIn URLs from my Sales Nav export

AGENT
  1. 1Sends LinkedIn URLs to Apify LinkedIn Profile Scraper, returns name, company, title, location for each prospect
  2. 2Passes enriched profiles to Apollo bulk match API to retrieve work email and phone numbers
  3. 3Runs Skip Trace via Apify for each prospect name, verifies returned state matches LinkedIn location
  4. 4Adds verified contacts to Apollo email sequence and exports CSV for LinkedIn manual steps
  5. 5Creates Scribeless recipients in the configured campaign with mailing address and personalization variables
OUTPUT

CSV with 50 rows containing email, phone, mailing address, and mailable flag, contacts enrolled in email sequence, and letters queued in Scribeless

Requirements

Accounts, API keys, or tools you or your AI assistant may need to set up while using this skill.

APIFY_API_KEY environment variableAPOLLO_API_KEY environment variableSCRIBELESS_API_KEY environment variableApify account (apify.com)Apollo account (apollo.io)Scribeless account (platform.scribeless.co)Instantly.ai account and INSTANTLY_API_KEY environment variable (optional, for dedicated cold email)