Setup & Installation
Or with the ClawHub CLI, for registry-managed skill folders outside a full OpenClaw workspace:
What This Skill Does
A playbook for building customer onboarding systems that move new users to their first meaningful product moment. Covers activation metric definition, onboarding journey mapping, friction reduction, multi-channel sequences (in-app and email), and retention measurement.
Combines strategy (defining the activation metric) with execution (email templates, in-app patterns, measurement benchmarks) in a single workflow, so you don't need to piece together separate frameworks.
When to use it
- Designing a 7-email onboarding sequence for new SaaS signups
- Finding the activation metric that separates retained from churned users
- Simplifying a signup flow that's losing users before they reach setup
- Building in-app checklists and tooltips for first-time users
- Diagnosing why Day 30 retention drops despite healthy activation rates
Example Workflow
Here's how your AI assistant might use this skill in practice.
User asks: How do I build an onboarding flow for my new project management SaaS?
- 1Identifies the activation metric by analyzing what retained users did in their first 7 days
- 2Maps the full journey from signup to activation, noting friction at each stage
- 3Recommends reducing signup to email and password only, deferring profile setup
- 4Drafts a 7-email sequence with behavioral triggers based on whether the activation metric was hit
- 5Defines tracking metrics: activation rate, time to activation, Day 7 and Day 30 retention
A complete onboarding plan including the activation metric, journey map with friction fixes, email sequence copy, and a list of KPIs to monitor monthly