Setup & Installation
Or with the ClawHub CLI, for registry-managed skill folders outside a full OpenClaw workspace:
What This Skill Does
Covers how to plan and run paid ad campaigns across Google, Facebook, LinkedIn, and other platforms on a solopreneur budget. Walks through platform selection, campaign structure, ad copy, audience targeting, budget allocation, conversion tracking setup, and ongoing optimization. Includes specific benchmarks and rules for when to scale or kill ads.
Combines readiness checks, tracking setup, and optimization rules in one place, so you avoid the common failure modes of running ads before your funnel is ready or without conversion data.
When to use it
- Setting up a Google Search campaign to capture leads for a SaaS product
- Retargeting website visitors who didn't convert with a follow-up Facebook ad
- Choosing between LinkedIn and Facebook for a new B2B service launch
- Writing hook-to-CTA ad copy for a free lead magnet promotion
- Deciding when to pause an underperforming ad set vs. give it more time
Example Workflow
Here's how your AI assistant might use this skill in practice.
User asks: I want to run Facebook ads to generate leads for my consulting service
- 1Verify readiness: confirm the offer is defined, landing page exists, and budget is at least $500
- 2Walk through Meta Pixel installation and custom conversion setup in Events Manager
- 3Structure a campaign with two ad sets: one retargeting website visitors, one cold interest-based audience
- 4Draft ad copy using the hook-agitate-solution-proof-CTA formula with 3 creative variations
- 5Set $30/day budget with auto-bid, schedule a weekly 30-minute optimization review
A structured Facebook lead gen campaign with conversion tracking active, two audience segments, and three ad variations ready to launch
Requirements
Accounts, API keys, or tools you or your AI assistant may need to set up while using this skill.