Setup & Installation
Or with the ClawHub CLI, for registry-managed skill folders outside a full OpenClaw workspace:
What This Skill Does
Covers the full range of automotive dealership marketing, from writing VDP copy and managing aged inventory to building conquest campaigns and OEM co-op compliant ad creative. Includes BDC lead response scripts, service retention mailers, equity mining outreach, and local SEO strategy. Works across new vehicle sales, used inventory, and fixed operations.
Combines franchise dealership operations knowledge, OEM co-op compliance rules, and channel-specific copy frameworks in one place, replacing the need to consult separate resources for each campaign type.
When to use it
- Writing VDP descriptions for used inventory listings
- Creating OEM co-op compliant Google and Meta ads for a model launch
- Building an equity mining email sequence for lease-end customers
- Setting up a service retention mailer campaign with declined-service follow-ups
- Drafting a BDC first-response email template for internet leads
Example Workflow
Here's how your AI assistant might use this skill in practice.
User asks: 'Write a Meta ad for our 2025 model year closeout on remaining QX80s — we have 11 left and need to move them before the 2026s arrive'
- 1Identifies this as a model year closeout campaign targeting price-sensitive buyers
- 2Applies the scarcity and savings-off-MSRP framework from the closeout guidelines
- 3Drafts a Meta feed ad with payment specifics, inventory count, and expiration urgency
- 4Adds required OEM disclaimer language and targeting recommendation
- 5Provides A/B headline variants and an SMS adaptation
Ready-to-use Meta ad copy with 2-3 headline options, body copy, CTA, legal disclaimer, audience targeting notes, and a 160-character SMS version