Setup & Installation
Or with the ClawHub CLI, for registry-managed skill folders outside a full OpenClaw workspace:
What This Skill Does
Brand Analyzer researches any brand via Google Search and generates a structured JSON identity profile covering tone of voice, visual identity, photography style, and campaign guidelines. Profiles can be saved locally or auto-saved to the Ad-Ready brands catalog for reuse across creative workflows.
Uses live Google Search grounding to pull current official data and advertising campaigns rather than relying on a static knowledge cutoff.
When to use it
- Creating a brand profile before running an ad generation workflow
- Refreshing an outdated brand identity profile with current campaign data
- Extracting tone of voice and language register guidelines for copywriting
- Supplying visual identity and photography style data to fashion design campaigns
- Building a reusable brand catalog for multi-brand creative teams
Example Workflow
Here's how your AI assistant might use this skill in practice.
User asks: Analyze Heredero Gin and save the profile to the Ad-Ready catalog
- 1Runs analyze.py with --brand 'Heredero Gin' and --auto-save flag
- 2Searches brand website and corporate pages via Google Search to lock canonical data
- 3Searches Google Images and Pinterest for 10+ distinct advertising campaigns
- 4Performs cross-sectional visual analysis to identify recurring photography style, color systems, and typography
- 5Generates complete JSON profile following the standard brand identity template
Heredero_Gin.json saved to ~/clawd/ad-ready/configs/Brands/ and available as a brand_profile option in Ad-Ready
Requirements
Accounts, API keys, or tools you or your AI assistant may need to set up while using this skill.