Setup & Installation
Or with the ClawHub CLI, for registry-managed skill folders outside a full OpenClaw workspace:
What This Skill Does
A framework for setting prices using cognitive biases and psychological research. Covers 9 principles including charm pricing, anchoring, decoy structures, and loss aversion framing. Outputs go to workspace/artifacts/.
Consolidates peer-reviewed pricing research and SaaS studies into a single decision checklist, replacing the need to synthesize scattered sources before each pricing decision.
When to use it
- Deciding whether to price a SaaS tier at $49 or $50
- Structuring a three-tier pricing page with a decoy option
- Writing a client proposal that anchors high before revealing the price
- Evaluating whether a free tier is hurting paid conversion
- Repricing a product after competitive analysis
Example Workflow
Here's how your AI assistant might use this skill in practice.
User asks: Should I price my new SaaS plan at $49, $50, or $52 per month?
- 1Identifies the $50 mental threshold and its resistance effect
- 2Determines product category (everyday SaaS, price-sensitive) to select charm vs round number strategy
- 3Applies charm pricing analysis, comparing $49 against $50 and $52
- 4Estimates conversion impact of crossing the $50 threshold based on pricing research
- 5Returns a recommendation with the supporting principle and expected effect
Recommendation: $49/mo — stays below the $50 threshold, applies charm pricing for a price-sensitive audience, and avoids the 15-20% conversion drop typically seen when crossing psychological boundaries