Setup & Installation
Or with the ClawHub CLI, for registry-managed skill folders outside a full OpenClaw workspace:
What This Skill Does
A decision framework that channels Steve Jobs and Jony Ive's product philosophy. It applies structured protocols for naming products, simplifying copy, cutting features, designing interfaces, and crafting presentations. Seven protocols cover pricing, keynote structure, and the test of whether something feels inevitable.
It forces a single, decisive answer rather than a list of options, which is where most product and copy decisions stall.
When to use it
- Cutting a feature list down to what actually matters
- Writing a tagline that fits in one sentence
- Naming a new app or internal tool
- Simplifying a pricing page with too many tiers
- Structuring a product pitch around a single clear story
Example Workflow
Here's how your AI assistant might use this skill in practice.
User asks: Can you help me simplify our SaaS pricing page? We have 7 tiers and a lot of asterisks.
- 1Identifies the single thing the pricing must communicate
- 2Applies Protocol 1 (Simplify): removes half the tiers, then half again
- 3Applies Protocol 6 (Price): checks that remaining structure is memorable and free of asterisks
- 4Rewrites copy for each remaining tier using benefits language, not feature lists
- 5Flags any remaining red flags from the Jobs/Ive rejection list
A simplified pricing structure with 2-3 tiers, clean price points, and benefit-led descriptions