LaunchKit · 2026
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content-gap-analysis

Use when the user asks to "find content gaps", "what am I missing", "topics to cover", "content opportunities".

1
1.5k downloads
by @aaron-he-zhu

Setup & Installation

openclaw skills install @aaron-he-zhu/content-gap-analysis

Or with the ClawHub CLI, for registry-managed skill folders outside a full OpenClaw workspace:

npx clawhub install content-gap-analysis

Version History

v3.0.0Mar 4, 2026 - Version note by skill developer:

No code or documentation changes detected in this release. - Version number remains at 3.0.0 with no modifications to files. - No new features, fixes, or updates introduced. - Functionality, documentation, and instructions unchanged from previous version.

What This Skill Does

Finds topics and keywords your competitors rank for that you don't, then maps those gaps by priority, audience journey stage, and content format. Works with connected SEO tools or manual input from the user. Outputs a prioritized gap list and content calendar.

Combines keyword gap analysis, topic coverage mapping, content format comparison, and GEO opportunity detection in one structured workflow rather than running each as a separate manual process.

When to use it

  • Finding blog topics competitors cover that your site lacks
  • Building a quarterly content calendar around high-priority gaps
  • Identifying missing content formats like comparison pages or tools
  • Spotting AI citation opportunities competitors capture but you don't
  • Auditing topic coverage before a site relaunch or expansion

Example Workflow

Here's how your AI assistant might use this skill in practice.

INPUT

User asks: Find content gaps between my SaaS blog and HubSpot and Drift

AGENT
  1. 1Audits the user's existing content by topic cluster and format
  2. 2Pulls competitor content data for HubSpot and Drift
  3. 3Identifies keywords both competitors rank for that the user's site does not
  4. 4Maps missing topic clusters and content formats against competitor coverage
  5. 5Scores each gap by traffic potential, difficulty, and business fit, then produces a prioritized action plan with a content calendar
OUTPUT

Prioritized gap list grouped into Quick Wins, Strategic Builds, and Long-term targets, with a content calendar and success metrics

Requirements

Accounts, API keys, or tools you or your AI assistant may need to set up while using this skill.

AHREFS_API_KEY (optional)