Setup & Installation
Or with the ClawHub CLI, for registry-managed skill folders outside a full OpenClaw workspace:
Version History
**Content Refresher 3.0.0 Changelog** - Added integration compatibility notes for marketplace and skills ecosystems. - Expanded tags to improve discoverability (e.g., "content-update", "evergreen-content"). - Added new reference files: refresh examples and templates. - Updated documentation for clarity and structure. - No breaking changes to functionality or workflow.
What This Skill Does
Identifies outdated web content and guides updates to recover lost search rankings and traffic. Analyzes content freshness, spots gaps against competitor coverage, and produces refresh plans covering statistics, structure, and GEO optimization for AI citation potential.
It combines traffic decline analysis, competitor gap identification, and GEO optimization in one structured workflow, avoiding the need to run separate audit and rewrite tools in sequence.
When to use it
- Updating year references and stale statistics in blog posts
- Recovering organic traffic after ranking drops
- Adding sections competitors now cover that your content lacks
- Preparing old articles for an annual content refresh
- Optimizing existing pages for AI search citation potential
Example Workflow
Here's how your AI assistant might use this skill in practice.
User asks: Refresh this article for 2026: [URL]
- 1Runs CORE-EEAT quick assessment to score content across eight dimensions and flag the weakest areas
- 2Pulls performance metrics comparing current traffic, rankings, and CTR against six months prior
- 3Identifies outdated statistics, broken links, and topics covered by competitors but missing from the article
- 4Generates a refresh plan with specific additions, word counts, and section placement
- 5Produces a republishing strategy with date update guidance and a post-refresh promotion checklist
A structured refresh report with an updated draft, replaced statistics, new sections, GEO-optimized Q&A content, and a republishing checklist