Setup & Installation
Or with the ClawHub CLI, for registry-managed skill folders outside a full OpenClaw workspace:
Version History
**Major update with scoring improvements and new audit resources:** - Added sample audit templates and example references to guide users ([audit-example.md], [audit-templates.md]). - Expanded tags and compatibility metadata for broader marketplace and integration support. - Clarified and slightly expanded the audit instructions, especially for content quality and audit output options. - Added an explicit allowed-tools field (“WebFetch”) and outlined optional integration support. - Updated version to 3.0.0 to reflect substantial skill enhancements.
What This Skill Does
Audits on-page SEO elements for a given URL or HTML content, scoring each factor and listing specific issues. Covers title tags, meta descriptions, header hierarchy, keyword usage, internal links, image optimization, and basic technical factors. Does not check server speed, crawlability, or full E-E-A-T scoring.
Covers all major on-page factors in one structured pass with scored sections and specific fix suggestions, avoiding the need to run separate tools for each element.
When to use it
- Checking a blog post's title and meta description before publishing
- Diagnosing why a product page isn't appearing in search results
- Comparing your landing page's on-page SEO against a competitor's page
- Building a repeatable pre-publish SEO checklist for a content team
- Finding keyword placement gaps across an existing article
Example Workflow
Here's how your AI assistant might use this skill in practice.
User asks: Audit the on-page SEO of https://example.com/noise-cancelling-headphones targeting 'best noise cancelling headphones'
- 1Fetches page HTML via WebFetch
- 2Analyzes title tag length, keyword position, and CTR potential
- 3Audits meta description, header hierarchy (H1-H6), and keyword usage across all elements
- 4Reviews internal links, image alt text, and technical on-page factors such as URL, canonical, and mobile
- 5Generates a scored summary with priority issues and recommended rewrites
Full audit report with section scores for title, meta, headers, content, keywords, links, images, and technical factors, plus a ranked issue list and specific rewrite suggestions for each failing element