Setup & Installation
Or with the ClawHub CLI, for registry-managed skill folders outside a full OpenClaw workspace:
What This Skill Does
Audits how a brand appears across AI-powered search systems including ChatGPT, Perplexity, Claude, and Gemini. Runs structured queries across four phases covering direct brand recognition, category recommendations, expertise citations, and competitive comparisons. Each dimension is scored 1-5, producing a total out of 30 with prioritized recommendations.
Traditional SEO tools don't measure how LLMs describe or recommend a brand, so this fills a gap that standard audits miss entirely.
When to use it
- Checking if ChatGPT accurately describes your company
- Finding which competitors AI recommends instead of you
- Detecting misattributions or factual errors in AI-generated brand descriptions
- Benchmarking your brand against competitors across AI platforms
- Building a 30-day action plan to improve AI search visibility
Example Workflow
Here's how your AI assistant might use this skill in practice.
User asks: Can you audit how my company Acme Corp (acmecorp.com) appears in AI search? We sell project management software and compete with Asana and Monday.com.
- 1Collect company context: name, website, product, target customer, geography, and top competitors
- 2Run Phase 1 direct brand queries on ChatGPT, Perplexity, and Claude, documenting recognition, accuracy, and sentiment
- 3Run Phase 2 category queries such as 'best project management software' and 'Asana alternatives', noting Acme Corp's position versus competitors
- 4Run Phase 3 expertise queries to check if Acme Corp or its founder is cited as an authority in the category
- 5Score each dimension 1-5 and compile an executive summary with 30-day and 90-day action plans
Acme Corp scores 14/30. Recognized on direct queries but absent from category recommendations. Asana and Monday.com dominate 'best project management' searches. Priority actions: claim Google Knowledge Panel, publish answer-worthy content targeting common category questions, and build G2 review presence.
Requirements
Accounts, API keys, or tools you or your AI assistant may need to set up while using this skill.