Setup & Installation
Or with the ClawHub CLI, for registry-managed skill folders outside a full OpenClaw workspace:
What This Skill Does
Generates content ideas tied to the user's positioning statement using six structured frameworks. Requires the user to define who they help, what outcome they deliver, and their unique approach before producing ideas. Outputs batched ideas with hooks, core insights, and platform recommendations.
Unlike generic topic generators, it filters every idea through a positioning test so content is more likely to attract the right audience rather than just accumulate impressions.
When to use it
- Planning a week of LinkedIn posts when topics run dry
- Generating newsletter angles from a single core insight
- Repurposing one long-form piece into multiple formats
- Finding a contrarian take on a common industry assumption
- Identifying which content ideas connect to your positioning versus which are off-topic
Example Workflow
Here's how your AI assistant might use this skill in practice.
User asks: 'I'm a solo consultant helping SaaS founders with pricing. What should I post this week?'
- 1Asks user to confirm their positioning sentence: who they help, what outcome, and their unique approach
- 2Applies the six content frameworks to the confirmed positioning
- 3Runs the fluff filter to remove ideas that lack a specific takeaway or fall outside positioning
- 4Delivers five Quick Win ideas ready to post this week with hooks and platform fit
- 5Adds three Authority Builder ideas requiring more depth, with research angles noted
Eight content ideas with first-line hooks, core insights, and platform recommendations, for example a LinkedIn post on 'The #1 mistake SaaS founders make with pricing: charging per seat instead of per outcome'