LaunchKit · 2026
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brw-homepage-audit

Quick conversion audit for any homepage or landing page.

0
421 downloads
by @brianrwagner

Setup & Installation

openclaw skills install @brianrwagner/brw-homepage-audit

Or with the ClawHub CLI, for registry-managed skill folders outside a full OpenClaw workspace:

npx clawhub install brw-homepage-audit

What This Skill Does

Audits homepages and landing pages for conversion effectiveness using a structured checklist across six areas: above-the-fold elements, value proposition, social proof, copy, CTAs, and trust signals. Produces a weighted score and a prioritized report with specific fixes. Works from a URL, screenshot, or pasted copy.

Applies a weighted scoring framework across six areas so feedback is ranked by impact rather than delivered as an undifferentiated list.

When to use it

  • Finding why a SaaS signup page has low conversions
  • Reviewing a landing page before a product launch
  • Checking a freelance portfolio site for client inquiries
  • Auditing a redesigned marketing page before going live
  • Diagnosing a high-bounce-rate homepage

Example Workflow

Here's how your AI assistant might use this skill in practice.

INPUT

User asks: 'Why isn't my landing page converting? Here's the URL.'

AGENT
  1. 1Fetches or reviews the provided page
  2. 2Runs the 5-second test to check clarity of product, audience, benefit, and CTA
  3. 3Evaluates each checklist area: above the fold, value proposition, social proof, copy, CTAs, and trust signals
  4. 4Scores each area 1-5 and computes a weighted total
  5. 5Produces top 3 prioritized issues with specific fixes and a list of quick wins
OUTPUT

A structured report with a weighted score (e.g., 2.8/5), the top 3 issues with recommended fixes, quick wins actionable within an hour, and longer-term strategic improvements.