Setup & Installation
Or with the ClawHub CLI, for registry-managed skill folders outside a full OpenClaw workspace:
What This Skill Does
Guides founders and marketers through structured product positioning. Covers target customer definition, problem framing, solution mechanism, differentiation, and competitive mapping. Produces a positioning statement, one-liner, elevator pitch, and customer profile.
Structures positioning as a concrete exercise with defined outputs rather than open-ended brainstorming, so founders leave with something they can use immediately.
When to use it
- Writing a homepage headline for a new SaaS product
- Identifying why a product keeps losing deals to competitors
- Preparing a positioning slide for a pitch deck
- Clarifying messaging before a product launch
- Repositioning after entering a crowded market
Example Workflow
Here's how your AI assistant might use this skill in practice.
User asks: I'm building a project management tool but can't explain what makes it different from Asana or Notion
- 1Ask the five core questions to surface target customer, triggered pain, solution mechanism, unfair advantage, and measurable outcome
- 2Map the product against Asana, Notion, and the DIY status quo using the Vs framework
- 3Draft the 'Only we _____ because _____' statement based on user responses
- 4Assemble a full positioning statement using the provided template
- 5Deliver a one-liner, elevator pitch, key differentiators, and a competitive position sentence
A positioning statement, 10-word one-liner, 75-word elevator pitch, and a completed competitive map showing where the product wins and where it loses