Setup & Installation
Or with the ClawHub CLI, for registry-managed skill folders outside a full OpenClaw workspace:
Version History
Added automated monitoring tools: geo-monitor.py for testing citation rates, geo-daily-report.py for formatted reports, and example query file for tracking AI search visibility over time
What This Skill Does
GEO (Generative Engine Optimization) is a content strategy for getting cited in AI-powered search engines like ChatGPT, Perplexity, Claude, and Google AI Overviews. It prioritizes parseable structure, quotable facts, and neutral tone over keyword density. The skill includes a scored audit framework, content templates, schema markup patterns, and automated citation monitoring scripts.
Traditional SEO tools don't score content for AI citation readiness, so the structured 70-point audit fills a gap that keyword-focused workflows leave open.
When to use it
- Auditing a product page to improve its citation rate in Perplexity
- Writing a competitor comparison page that appears in ChatGPT responses
- Adding FAQ schema markup to a documentation or marketing site
- Setting up daily monitoring to track which AI queries mention your brand
- Restructuring a landing page to close gaps identified by the GEO scoring checklist
Example Workflow
Here's how your AI assistant might use this skill in practice.
User asks: How do I get my SaaS product page to show up when people ask ChatGPT or Perplexity about it?
- 1Runs the 7-category GEO audit checklist, scoring the page from 0 to 70 across entity clarity, quotable facts, FAQ coverage, comparison positioning, structural clarity, authority signals, and freshness
- 2Identifies specific gaps such as missing FAQ section, vague statistics, or no comparison table
- 3Applies the entity definition template to restructure the page with a clear first-paragraph definition and a 'by the numbers' section
- 4Generates FAQ schema markup and comparison table content to capture 'vs competitor' queries
- 5Sets up geo-test-queries.json and a daily cron job to track citation rate on Perplexity across brand, product, and competitor query categories
Revised page content with a GEO score estimate, ready-to-paste schema markup snippets, and a monitoring configuration tracking citation rate across multiple query categories
Requirements
Accounts, API keys, or tools you or your AI assistant may need to set up while using this skill.