Setup & Installation
Or with the ClawHub CLI, for registry-managed skill folders outside a full OpenClaw workspace:
What This Skill Does
A structured playbook for measuring and improving customer retention in solopreneur businesses. Covers churn calculation, cohort analysis, lifecycle-stage tactics, re-engagement email sequences, and loyalty mechanics. Includes experiment templates and a monthly review checklist.
Combines metric frameworks, lifecycle-specific tactics, and ready-to-run experiments in one place, so you don't have to stitch together advice from multiple sources.
When to use it
- Diagnosing why customers cancel after 30 days
- Building a 5-email win-back sequence for inactive users
- Setting up cohort tracking in Stripe or a spreadsheet
- Designing a pause-instead-of-cancel option to reduce churn
- Running a quarterly check-in process for high-value customers
Example Workflow
Here's how your AI assistant might use this skill in practice.
User asks: My monthly churn rate jumped from 4% to 9% this month. What do I do?
- 1Calculate cohort retention for the affected month to isolate whether churn is concentrated in a specific signup period
- 2Review cancellation survey data to identify the top stated reason for that cohort
- 3Check usage data from churned users in their first 30 days for low-activation signals
- 4Design a re-engagement email sequence targeting still-active users showing similar low-engagement patterns
- 5Propose one retention experiment (e.g., onboarding call for new signups) with a measurable 30-day hypothesis
A prioritized action plan with the likely churn cause, a 3-5 email re-engagement sequence draft, and a single experiment to run this month with success criteria