Setup & Installation
Or with the ClawHub CLI, for registry-managed skill folders outside a full OpenClaw workspace:
What This Skill Does
Covers building and running email marketing for a solopreneur business: list building, automated sequences (welcome, nurture, sales), copywriting, segmentation, deliverability, and metrics. Follows an 80/20 value-to-pitch structure across all sequence types.
Combines list building, sequence design, copywriting formulas, deliverability hygiene, and metrics into one workflow instead of requiring separate references for each step.
When to use it
- Writing a 5-email welcome sequence for new trial signups
- Setting up a lead magnet signup flow to grow a cold list
- Diagnosing why broadcast emails are landing in spam
- Segmenting subscribers by purchase history for upsell campaigns
- A/B testing subject lines to lift open rates on a weekly newsletter
Example Workflow
Here's how your AI assistant might use this skill in practice.
User asks: Write a welcome sequence for people who downloaded my cold email template
- 1Maps the subscriber's intent to the lead magnet topic to set sequence tone
- 2Outlines 5 emails across 8 days following the welcome sequence structure from the playbook
- 3Writes subject lines using curiosity and value formulas for each email
- 4Drafts body copy with single CTAs, short paragraphs, and P.S. lines
- 5Schedules a soft CTA on day 8 inviting the subscriber to book a call or try the product
5-email sequence with subject lines, preview text, body copy, and CTAs ready to load into an email platform
Requirements
Accounts, API keys, or tools you or your AI assistant may need to set up while using this skill.