Setup & Installation
Or with the ClawHub CLI, for registry-managed skill folders outside a full OpenClaw workspace:
What This Skill Does
A structured framework for planning how to launch a product or enter a new market. Covers ICP definition, positioning, GTM motion selection, channel strategy, 90-day execution planning, pricing, and performance measurement. Designed for solopreneurs and small teams building from scratch.
Combines ICP, positioning, channel selection, and execution planning into one sequential workflow, preventing the common mistake of running tactics before defining a target customer or message.
When to use it
- Planning a SaaS product launch with a 90-day channel strategy
- Defining an ideal customer profile before committing ad spend
- Choosing between product-led and sales-led growth for a new tool
- Writing a positioning statement to differentiate from competitors
- Setting CAC and conversion rate targets before entering a new market
Example Workflow
Here's how your AI assistant might use this skill in practice.
User asks: I'm launching a $49/month SaaS tool for freelancers. How do I build a GTM plan?
- 1Defines ICP with demographics, psychographics, and buying triggers for the freelancer segment
- 2Drafts a positioning statement identifying the key differentiator from existing alternatives
- 3Recommends product-led GTM motion based on price point and self-serve potential
- 4Selects 2 primary channels matched to ICP online behavior
- 5Outputs a 90-day execution plan with weekly tactics, metrics, and trial-to-paid conversion targets
A complete GTM plan with ICP profile, positioning statement, recommended channels, and a 90-day execution timeline with measurable milestones