Setup & Installation
Or with the ClawHub CLI, for registry-managed skill folders outside a full OpenClaw workspace:
What This Skill Does
A structured playbook for solopreneur market research covering TAM/SAM/SOM estimation, competitive landscape mapping, trend analysis, and customer persona construction. Uses mostly free tools and public data sources. Designed to run before a launch and refresh quarterly.
Combines market sizing, competitor profiling, trend assessment, and persona construction into one repeatable workflow instead of requiring separate research sessions for each.
When to use it
- Estimating market size before committing to a new product idea
- Mapping competitors and finding gaps in their offerings
- Building customer personas to guide pricing and messaging decisions
- Identifying macro trends that will affect a niche in the next 12-24 months
- Deciding whether a market is large enough to sustain a solo business
Example Workflow
Here's how your AI assistant might use this skill in practice.
User asks: Research the market for a project management tool targeting freelance designers
- 1Defines 3-5 specific research questions scoped to freelance designer project management
- 2Estimates TAM from freelancer population stats, applies SAM filters for English-speaking markets using digital tools, calculates SOM at 1-3% of SAM
- 3Searches Google, Statista, and SEC filings for market size data; pulls competitor data from G2, SimilarWeb, and Crunchbase for top 5-7 tools
- 4Maps competitor profiles including pricing, strengths, weaknesses, and traffic; synthesizes table stakes, universal gaps, and underserved segments
- 5Constructs 2 customer personas with daily reality, pain points, goals, and buying behavior; compiles full research document with recommended next actions
A market research document with TAM/SAM/SOM estimates, 5-7 competitor profiles with gap analysis, 3-5 trend assessments, 2 customer personas, and prioritized next steps