Setup & Installation
Or with the ClawHub CLI, for registry-managed skill folders outside a full OpenClaw workspace:
What This Skill Does
A playbook for solopreneurs running outbound outreach campaigns. Covers ICP definition, lead sourcing and qualification, cold email and LinkedIn message writing, multi-touch follow-up sequences, and pipeline tracking. Designed to fit within a 45-minute daily time budget.
Combines ICP definition, lead sourcing, message frameworks, sequencing, and pipeline hygiene into one repeatable system rather than treating each as a separate problem.
When to use it
- Writing a cold email sequence for a new B2B service launch
- Qualifying a LinkedIn lead list before sending the first message
- Building a 21-day multi-touch follow-up sequence for warm prospects
- Identifying job postings as outreach triggers for a consulting pitch
- Running a weekly pipeline review to move leads between stages
Example Workflow
Here's how your AI assistant might use this skill in practice.
User asks: I need to reach out to marketing managers at 10-50 person SaaS companies who might need my content strategy service
- 1Fills out the ICP template with industry, company size, job title, pain signals, and disqualifiers
- 2Ranks applicable lead sources — LinkedIn search, job postings, content engagement, and Crunchbase funding alerts
- 3Drafts a cold email under 100 words using the hook-bridge-value-ask structure with a low-commitment close
- 4Builds a 5-touchpoint sequence across LinkedIn and email spanning 21 days, with each message adding a new angle
- 5Sets up pipeline columns: Lead Name, Source, Date First Contacted, Stage, Next Action, Next Action Date
A complete outreach plan: filled ICP template, prioritized lead sources, a cold email draft, a 21-day sequence schedule, and a pipeline tracker ready to populate