Setup & Installation
Or with the ClawHub CLI, for registry-managed skill folders outside a full OpenClaw workspace:
What This Skill Does
Covers the full SEO content workflow from keyword research through published draft. Analyzes search intent, builds structured outlines, and applies on-page SEO best practices to new articles and content refreshes. Also handles content refresh for posts that have lost rankings.
Combines keyword research, intent analysis, outline structure, and on-page checklist into one guided workflow instead of switching between separate tools and reference guides.
When to use it
- Writing a new blog post targeting a specific keyword
- Refreshing a two-year-old article that dropped search rankings
- Building a 3-month content calendar for a niche site
- Creating a content cluster around a pillar topic
- Optimizing meta titles and descriptions to improve click-through rate
Example Workflow
Here's how your AI assistant might use this skill in practice.
User asks: 'Create an SEO-optimized article targeting the keyword: best project management software for small teams'
- 1Analyzes search intent and SERP landscape for the target keyword
- 2Identifies keyword difficulty, search volume, and related long-tail variants
- 3Generates a structured outline with H1/H2/H3 hierarchy matched to search intent
- 4Writes a draft with keyword placement, internal link suggestions, and meta tags
- 5Reviews the draft against the on-page SEO checklist
A complete article draft with optimized heading structure, meta title, meta description, and a filled on-page SEO checklist