Setup & Installation
Or with the ClawHub CLI, for registry-managed skill folders outside a full OpenClaw workspace:
What This Skill Does
Generates campaign concepts, viral hooks, and marketing strategies using structured frameworks like PAS, AIDA, and StoryBrand. Covers challenge campaigns, controversy angles, social proof, and educational content formats. Includes hook templates and a checklist to validate ideas before execution.
Provides named frameworks and fill-in-the-blank templates that skip the blank-page problem and produce structured, differentiated ideas faster than freeform prompting.
When to use it
- Brainstorming hooks for a product launch post
- Writing a 30-day challenge campaign outline
- Finding a contrarian angle for a brand awareness push
- Drafting behind-the-scenes content ideas for a brand
- Generating educational content hooks that build authority
Example Workflow
Here's how your AI assistant might use this skill in practice.
User asks: 'I'm launching a new project management tool for freelancers. Give me 3 campaign ideas.'
- 1Identifies the product category and target audience (freelancers)
- 2Applies PAS and Jobs To Be Done frameworks to surface relevant pain points
- 3Selects three campaign templates: Challenge, Educational, and Social Proof
- 4Generates a hook and angle for each using the pattern interrupt and curiosity gap templates
- 5Runs each idea through the checklist to confirm CTA and differentiation
Three campaign briefs, each with a name, hook line, angle, and suggested CTA