Setup & Installation
Or with the ClawHub CLI, for registry-managed skill folders outside a full OpenClaw workspace:
What This Skill Does
Runs a systematic SEO audit across seven categories: technical SEO, on-page optimization, content quality, site architecture, mobile optimization, schema markup, and backlink profile. Each check produces a PASS, WARN, or FAIL result with severity ratings. Output is a letter-graded report with a prioritized action plan sorted by impact-to-effort ratio.
Covers seven audit categories in one pass with specific pass/fail verdicts, so users do not need to run multiple separate SEO tools to get a complete picture.
When to use it
- Auditing a site before launch to catch indexing blockers
- Diagnosing why blog posts are not appearing in search results
- Checking a GitHub Pages or static site for technical SEO gaps
- Comparing two competitor sites to identify ranking advantages
- Getting a concrete fix list for an existing underperforming site
Example Workflow
Here's how your AI assistant might use this skill in practice.
User asks: Audit my site at example.com for SEO issues
- 1Identifies site type, tech stack, scope, and current indexing status
- 2Runs technical SEO checks across meta tags, sitemap, robots.txt, HTTPS, page speed, and crawlability
- 3Runs on-page checks covering heading hierarchy, keyword placement, internal linking, image alt text, and URL structure
- 4Evaluates content quality, site architecture, mobile optimization, and schema markup with per-check PASS/WARN/FAIL results
- 5Calculates weighted score, assigns a letter grade, and applies severity-based grade caps where critical issues exist
SEO audit report with a letter grade, per-category scores, detailed findings for all checks, and a prioritized action plan grouped by urgency and effort