Setup & Installation
Or with the ClawHub CLI, for registry-managed skill folders outside a full OpenClaw workspace:
What This Skill Does
Researches up to five competitors using public web sources and produces a structured report covering features, pricing, SWOT analysis, and time-boxed strategic recommendations. Output is saved as Markdown, HTML, a standalone executive summary, and a CSV feature matrix.
Combines live web research and structured report formatting in one step, replacing hours of manual tabbing between competitor websites and spreadsheets.
When to use it
- Preparing a competitive analysis deck for a client pitch
- Benchmarking a SaaS product's pricing against direct rivals
- Identifying feature gaps before a product launch
- Building sales battlecards to help reps handle competitor objections
- Researching market positioning before entering a new segment
Example Workflow
Here's how your AI assistant might use this skill in practice.
User asks: /competitor-analysis-report "Notion" "Obsidian" "Coda" "Roam Research"
- 1Searches the web for product overviews, pricing pages, and user reviews for each competitor
- 2Builds a feature comparison matrix covering at least 10 features
- 3Performs a SWOT analysis with at least 3 points per quadrant for each competitor
- 4Generates strategic recommendations segmented into 30-day, quarterly, and 6-12 month horizons
- 5Saves report.md, report.html, executive-summary.md, and feature-matrix.csv to output/competitor-analysis/
A full competitive analysis report with feature matrix, pricing table, SWOT analysis, and actionable recommendations saved in four formats ready for stakeholder review