Setup & Installation
Or with the ClawHub CLI, for registry-managed skill folders outside a full OpenClaw workspace:
What This Skill Does
Generates cold outreach copy for email, SMS, and LinkedIn DM using frameworks drawn from Hormozi's $100M Leads and analysis of 100K+ campaigns. Covers ICP definition, personalization, multi-touch sequences, and deliverability. Handles B2B prospecting, local service outreach, and freelance proposals.
It bundles ICP definition, framework selection (PAS, BAB, AIDA), sequence blueprints, and a deliverability checklist into one workflow, replacing the need to cross-reference multiple sales copywriting guides.
When to use it
- Writing a 5-touch cold email sequence to B2B SaaS prospects
- Crafting a LinkedIn connection request and follow-up DM
- Rewriting a cold email that's getting low reply rates
- Generating an Upwork proposal for a freelance project
- Personalizing outreach at scale for a specific niche or region
Example Workflow
Here's how your AI assistant might use this skill in practice.
User asks: Write a cold outreach sequence targeting local dental offices to sell automated review collection software
- 1Defines ICP: dental office owners or managers, pain point is inconsistent online reviews and missed patient feedback
- 2Selects PAS framework for the initial email based on prospect awareness level
- 3Writes a 5-touch sequence using Template A for email 1, a value-add follow-up, and a breakup email
- 4Adds personalization placeholders for practice name, location, and a visible gap such as no recent Google reviews
- 5Saves the complete sequence and deliverability checklist to workspace/artifacts/
A 5-email sequence with subject lines, personalization placeholders, a send-day schedule, and a deliverability checklist