Setup & Installation
Or with the ClawHub CLI, for registry-managed skill folders outside a full OpenClaw workspace:
What This Skill Does
A framework for designing lead magnets that capture emails and convert prospects to paying customers. Covers 7 lead magnet types ranked by 2025-26 effectiveness, a pre-launch design checklist, and the full free-to-paid conversion architecture from opt-in to offer. Based on Hormozi's $100M Leads, Funnelytics, and BusySeed research.
Combines ranked effectiveness data, specific conversion benchmarks, and a pre-launch checklist in one place, so you skip the guesswork of which lead magnet format works and why.
When to use it
- Creating a free template or tool to grow an email list
- Designing a quiz that segments leads by pain point
- Deciding what content to gate versus publish freely
- Planning a nurture email sequence that bridges free value to a paid offer
- Choosing between a calculator, checklist, or webinar for a specific audience
Example Workflow
Here's how your AI assistant might use this skill in practice.
User asks: I want to capture leads for my AI automation consulting service
- 1Identifies audience awareness level as problem-aware and matches to a calculator or template format
- 2Drafts a lead magnet concept — 'Missed Call Cost Calculator' — scoped to one specific problem
- 3Runs the design checklist: one problem, value in under 5 minutes, clear next step, trust signal present
- 4Outlines a 3-5 email nurture sequence that reveals the bigger problem the paid service solves
- 5Writes thank-you page copy that positions the paid offer as the obvious next step
A complete lead magnet plan with format, title, content outline, nurture sequence structure, and conversion bridge to the paid offer