Setup & Installation
Or with the ClawHub CLI, for registry-managed skill folders outside a full OpenClaw workspace:
What This Skill Does
Writes landing pages, product descriptions, ad copy, and sales pages using six direct-response frameworks: PAS, AIDA, FAB, BAB, 4Ps, and Star-Story-Solution. Covers platform-specific copy for Gumroad listings, Upwork profiles, and ClawHub skill descriptions. All outputs are saved to workspace/artifacts/.
Provides six named copywriting frameworks with concrete fill-in examples rather than generic writing advice, so the output follows proven conversion patterns without requiring the user to know which framework fits their situation.
When to use it
- Writing a Gumroad product listing headline and description
- Drafting a Facebook ad for a local service business
- Rewriting an Upwork profile bio to attract more clients
- Creating CTA button text for a SaaS pricing page
- Building a hero section for a new product landing page
Example Workflow
Here's how your AI assistant might use this skill in practice.
User asks: Write a landing page hero section for my SMS automation tool for massage therapists
- 1Identifies copy type as hero section and selects the outcome/pain-point headline formula
- 2Applies the AIDA framework to structure the section
- 3Writes a headline under 10 words using the '[Outcome] without [pain point]' formula
- 4Writes a 1-2 sentence subhead and an action-outcome CTA button label
- 5Saves completed hero copy to workspace/artifacts/
Hero section with headline 'Automate Your Bookings Without Missing a Single Client', a supporting subhead, and CTA 'Start Automating Today' saved to workspace/artifacts/