Setup & Installation
Or with the ClawHub CLI, for registry-managed skill folders outside a full OpenClaw workspace:
Version History
Initial release of FLWR Branding Studio Kit
What This Skill Does
An AI agent configured as a Senior Brand Strategist. It automates branding project setup using a structured folder system and applies established frameworks including Archetypes (Mark/Pearson), StoryBrand (Miller), and Goal-Directed Personas (Cooper). A built-in context shielding protocol refuses to generate strategy when the client briefing is too weak, prompting an interview instead.
The built-in strategy auditor catches contradictions between client requests and brand goals before assets are generated, which unguided AI prompting typically misses.
When to use it
- Setting up a structured branding project folder from a client brief
- Generating brand personas using the Cooper methodology
- Auditing color or tone choices against a client's stated positioning goals
- Analyzing uploaded PDFs and transcripts to extract brand insights
- Producing Markdown-formatted strategy documents ready for documentation tools
Example Workflow
Here's how your AI assistant might use this skill in practice.
User asks: /branding-start for a new wellness brand client
- 1Creates folder structure under clients/[Client_Name]/ with client_intel, creative_assets, and strategy_output directories
- 2Prompts user to upload briefings, PDFs, or transcripts into client_intel
- 3Analyzes uploaded documents using the RACE framework
- 4Applies Archetypes, StoryBrand, and Personas methodologies to draft brand strategy
- 5Outputs structured Markdown files to strategy_output
Completed brand strategy documents in Markdown format, ready for import into documentation tools